Molson Coors Beverage Company joins our portfolio
Published: June 10, 2022
Braehead Arena are delighted to welcome Molson Coors Beverage Company to our portfolio of business partners after they secured a deal that will see them hold the venue pouring rights.
The agreement will notably see a range of Molson Coors product portfolio stocked in the Arena which will include Coors, modern European-Style lager Madri Excepcional – a collacoration with the La Sagra Brewerty in Madrid – and Sharp’s Cold River Cider, while they will also take charge of installing new dispensing equipment throughout the Arena.
Upon formalising the deal, Braehead Arena Commercial Director expressed his delight to welcome Molson Coors: “We’ve many exciting plans in place for Braehead Arena as we focus om improving the venue for all the sports and events the venue will host over the coming years.
“Molson Coors are a world renowned company with very strong links to ice hockey in North America, so it’s very fitting that they’ve become our official pouring right partners in the home of the Glasgow Clan Ice Hockey Club.”
Michael Doyle, Business Development Manager at Molson Coors, said: “The Braehead Arena is an iconic venue and we can’t wait to see fans of the Glasgow Clan and those attending events enjoying some of our best-selling beverages.
“The range on offer will be a great accompaniment of the events in the venue, combining one of the world’s most recognisable lager brands in Coors, the distinctively European flavour profile of Madri Excepcional, and a refreshing classically styled cider, Cold River.”
For further information on Molson Coors Beverage Company, visit their website HERE.